I don't know about reasonable, but depending on where you live I personally am not a fan of them. They look good on some trucks but if you live where they use road salt do to Winter conditions kiss your fenders goodbye. Unless you really stay on top of keeping them washed out. I guess if you sealed them really good it might not happen. As for Price look up the same item name on eBay and look at comparative pricing on there or RockAuto for that matter.